Privacy Policy
Last Updated: January 2026
The Pork Shack ("we," "us," "our," or "Company") operates theporkshack.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using The Pork Shack, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other identifiers you voluntarily provide when contacting us or signing up for newsletters.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our site.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your interaction with our website.
- Usage Data: Information about how you interact with our site, including pages visited, time spent, referral sources, and clicks.
- Device Information: Browser type, operating system, device type, and other technical data.
How We Use Information
We use collected information for the following purposes:
- Analytics and understanding user behaviour on our website.
- Affiliate tracking and commission purposes related to William Hill and other betting operators.
- Improving website functionality, user experience, and content.
- Responding to your inquiries and providing customer support.
- Marketing communications (with your consent where required by law).
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and cannot be disabled.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals to betting operators and affiliates.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to third-party websites, including William Hill and other betting operators. We are an affiliate site and promote these services, but we do not control their privacy practices, policies, or content. We are not responsible for the privacy policies or practices of these external sites.
We encourage you to review the privacy policies of any third-party website before providing personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your data ("right to be forgotten") in certain circumstances.
- Right to Restrict Processing: You can request limitation on how we use your data.
- Right to Data Portability: You can request your data in a structured, portable format.
- Right to Object: You can object to certain processing, including marketing communications.
- Right to Lodge a Complaint: You can report concerns to the UK Information Commissioner's Office (ICO).
If you are located in the European Union or other jurisdictions with applicable privacy laws (including CCPA for California residents), your rights under those laws are also recognised and protected.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Generally:
- Contact information is retained for as long as your account is active or as needed to provide services.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies are retained according to individual operator policies (typically 30-90 days).
- Marketing data is retained until you unsubscribe or object to processing.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
The Pork Shack
Email: privacy@theporkshack.co.uk
Website: theporkshack.co.uk
We will respond to your request within 30 days. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is for informational purposes only. We do not encourage or endorse gambling. Please gamble responsibly and only where legal. If you experience gambling-related problems, contact GambleAware or the National Council for Problem Gambling.